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The Dirty Dozen: 12 gala mistakes you don’t know you’re making
What if some of the things you’ve always done at your gala are actually hurting your results?
Buried in your seemingly solid gala plan are a few unobvious decisions that cost you bids, energy, and revenue. I’ll expose the mistakes most planners don’t even realize they’re making – and show you exactly what to do instead.
Sherry Truhlar
Sherry Truhlar, CAI, BAS leads Red Apple Auctions, a boutique benefit auction firm focused on improving the profitability of school and nonprofit galas. For over 20 years she's served as a spirited auctioneer leading onsite events, and a trusted resource offstage for anyone seeking to improve the profitability of their gala.
Sherry has spoken at many AFP regional events, been quoted in over 50 publications, produced and shipped hundreds of auction gala training DVDs (when that was still a thing), and is one of the co-authors of the book, The Essential Fundraising Handbook for Small Nonprofits.