Inbox to Impact: Email Strategies for GivingTuesday & Beyond

Wed, Oct 28th, 2026 6:00 PM (UTC)

Use storytelling and email strategies to help your Giving Tuesday campaign stand out, inspire action, and strengthen donor relationships.

In this webinar, we'll explore how to

Use storytelling to stand out in crowded Giving Tuesday inboxes and capture your donors’ attention.
Develop compelling fundraising messages that connects the need, your organization’s impact, and the donor’s role in the story.
Write emails that inspire action and clear calls to give.
Plan a cohesive email campaign that builds momentum before, during, and after the big day.
Strengthen donor relationships beyond Giving Tuesday by using follow-up communications and storytelling to keep supporters engaged today and beyond.

Practical Tips for Giving Tuesday and all year round.

Vanessa Chase Lockshin

Vanessa Chase Lockshin is a consultant specializing in non-profit storytelling and email fundraising. She's the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.

Since 2012 Vanessa has helped clients raise millions of dollars, including helping Variety BC build its email program from the ground up, which went on to raise over $1 million in 15 months. Vanessa's clients have included BC Women's Health Foundation, Win Without War, OpenMedia, Burnaby Hospital Foundation, and Surrey Women's Centre.