Laurie Hochman has a passion for helping groups exceed their fundraising goals. After using Auctria for many auction fundraisers, she joined the team to help others boost their auction fundraising for many wonderful causes. Auctria has been used for over 40,000 auctions and events raising over $400 million.

“The beauty in what is done with the money raised with Auctria is what motivates me every day to help auction teams succeed. Hope all your bids soar!”

Ellen Bristol calls herself a geek for metrics and a nut for performance
management. She comes to the nonprofit sector after a 20-year
career selling multi-million dollar mainframe computer systems to
huge businesses. Shortly after launching Bristol Strategy, Ellen fell
madly in love with the nonprofit sector. She soon realized that her sales background gave her unique insights into the challenges faced by nonprofits. Unlike sales organizations, she observed, too many nonprofits bet the farm on tactics like events, auctions, and giving days, without putting a strategic foundation in place.

Ellen’s mission is to adapt the methods of high-performing sales teams to work for nonprofit fundraising departments, while maintaining the charitable heart and philanthropic soul of the sector. She has published three books on fundraising management and strategic planning, and is a sought-after speaker.