Data to Dollars: Turning Event Metrics Into Mission Impact

Auctria is thrilled to bring in Julianne Read for everyone who missed her session at AFP ICON 2026 or needs a refresher and opportunity to ask questions.

Your event data is more than just numbers—it’s a roadmap to better fundraising. In this session, you’ll learn how to analyze key metrics like donor participation, revenue streams, and engagement trends to build a strategy that drives results. We’ll cover how to create a dashboard, identify what’s working (and what’s not), and use industry trends to refresh your approach. The goal? Raise more money, retain more donors, and make every event decision count.