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Auctria is thrilled to bring in Julianne Read for everyone who missed her session at AFP ICON 2026 or needs a refresher and opportunity to ask questions.
Your event data is more than just numbers—it’s a roadmap to better fundraising. In this session, you’ll learn how to analyze key metrics like donor participation, revenue streams, and engagement trends to build a strategy that drives results. We’ll cover how to create a dashboard, identify what’s working (and what’s not), and use industry trends to refresh your approach. The goal? Raise more money, retain more donors, and make every event decision count.
Julianne Read
Founder, Strategist & Event Planner
Julianne Read is an international award-winning fundraising and events strategist with 13 years of experience creating mission-driven events that inspire generosity and deepen community impact. With a background in education and a passion for inclusive engagement, she designs events that reflect donor values and behaviors—using data and past performance to guide strategy. From auctions to donor appreciation events, Julianne brings a fundraiser’s lens to every detail, ensuring each experience is both meaningful and effective. She helps nonprofits grow their donor base by crafting culturally resonant events that build lasting relationships and unlock giving potential in every community.
Laurie Hochman
Laurie Hochman has a passion for helping groups exceed their fundraising goals. After using Auctria for many auction fundraisers, she joined the team to help others boost their auction fundraising for many wonderful causes. Auctria has been used for auctions and events raising over one billion dollars.
“The beauty in what is done with the money raised with Auctria is what motivates me every day to help auction teams succeed. Hope all your bids soar!”