[{"data":1,"prerenderedAt":56},["ShallowReactive",2],{"sanity-n6cM5Xiu6RQRUSa84QN371goLd70AWdiPvza0Pzd7Tg":3},[4],{"_id":5,"attachments":6,"available":6,"category":7,"date":11,"image":6,"landingPage":12,"presenters":13,"registration":51,"resources":6,"resourcesHidden":6,"showLandingPageArchived":6,"slug":52,"speakerdeck":6,"teaser":54,"title":55,"vimeo":6},"4633da92-394f-40d8-b0b8-300326091c12",null,[8],{"_id":9,"title":10},"60ccea60-3af0-4f06-ae53-c330bdcd528e","Event Fundraising & Management","2026-10-14T18:00:00.000Z","\nWhat if some of the things you’ve always done at your gala are actually hurting your results? \n\nBuried in your seemingly solid gala plan are a few unobvious decisions that cost you bids, energy, and revenue.  I’ll expose the mistakes most planners don’t even realize they’re making – and show you exactly what to do instead.\n\n",[14],{"_key":15,"author":16},"1d7917224ee5",{"bio":17,"email":6,"facebook":6,"image":46,"instagram":6,"linkedin":6,"name":49,"twitter":6,"web":50},[18,29],{"_key":19,"_type":20,"children":21,"markDefs":27,"style":28},"93a28d70ad4e","block",[22],{"_key":23,"_type":24,"marks":25,"text":26},"d9cec41aa06a","span",[],"Sherry Truhlar, CAI, BAS leads Red Apple Auctions, a boutique benefit auction firm focused on improving the profitability of school and nonprofit galas. For over 20 years she's served as a spirited auctioneer leading onsite events, and a trusted resource offstage for anyone seeking to improve the profitability of their gala.",[],"normal",{"_key":30,"_type":20,"children":31,"markDefs":45,"style":28},"7ba1e5e55793",[32,36,41],{"_key":33,"_type":24,"marks":34,"text":35},"fc157548f286",[],"\nSherry has spoken at many AFP regional events, been quoted in over 50 publications, produced and shipped hundreds of auction gala training DVDs (when that was still a thing), and is one of the co-authors of the book, ",{"_key":37,"_type":24,"marks":38,"text":40},"b82c4a609bc9",[39],"em","The Essential Fundraising Handbook for Small Nonprofits",{"_key":42,"_type":24,"marks":43,"text":44},"ffbf91f03154",[],".",[],{"asset":47},{"url":48},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fn5tmywf4\u002Fproduction\u002F27eaee59aaf42775409c3cc00df678b8b0042337-1920x2879.jpg","Sherry Truhlar","https:\u002F\u002Fwww.redappleauctions.com\u002F","https:\u002F\u002Fauctria.clickmeeting.com\u002Fthe-dirty-dozen-12-gala-mistakes-you-don-t-know-you-re-making\u002Fregister",{"current":53},"the-dirty-dozen-12-gala-mistakes-you-don-t-know-you-re-making","They’re surprisingly common – and surprisingly easy to fix.","The Dirty Dozen: 12 gala mistakes you don’t know you’re making",1788200757980]