[{"data":1,"prerenderedAt":77},["ShallowReactive",2],{"sanity-YXt76Mcb8lmFwJasuz6MosoRJKQXFwc3CxXr99JofcA":3},[4],{"_id":5,"attachments":6,"available":7,"category":8,"date":12,"image":13,"landingPage":16,"presenters":17,"registration":63,"resources":64,"resourcesHidden":70,"showLandingPageArchived":6,"slug":71,"speakerdeck":73,"teaser":74,"title":75,"vimeo":76},"644631c1-3353-4cbe-8638-c056cfeb43f1",null,true,[9],{"_id":10,"title":11},"fee015cd-5764-4ce4-8dbc-a4314c46ebda","General Fundraising & Non Profit Success","2026-07-29T18:00:00.000Z",{"asset":14},{"url":15},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fn5tmywf4\u002Fproduction\u002F85ff4aa8d2f07334a4167d13968910de89ef8d3f-1200x400.png","Fundraising videos require a significant investment of time, energy, and money. Too often, nonprofits treat them as a one-night event asset when they could be the foundation of a much broader communications strategy. Reuben Herzl shares a practical framework for turning a single fundraising video into a campaign asset that creates value well beyond the gala.\n\nKey Takeaways\n\nRethink the investment: Why your fundraising video should be planned as the centerpiece of a campaign—not just a gala presentation.\nDesign for greater impact: How to plan your video project so it generates value far beyond the finished film.\nPut your story to work: Practical ways to extend your video's impact before, during, and after your event—creating more meaningful donor touchpoints and a stronger return on your storytelling investment.",[18,38],{"_key":19,"author":20},"ca51a333af5c",{"bio":21,"email":6,"facebook":6,"image":33,"instagram":6,"linkedin":6,"name":36,"twitter":6,"web":37},[22],{"_key":23,"_type":24,"children":25,"markDefs":31,"style":32},"1891e498b62e","block",[26],{"_key":27,"_type":28,"marks":29,"text":30},"0393828bbb1d","span",[],"Reuben Herzl is a San Diego-based video strategist and documentary video producer. In 2017, he founded Groundmaking, a video production company that helps nonprofits reach their fundraising and marketing goals through compelling storytelling. His clients include Heluna Health, California Community Foundation, San Diego Museum of Art, Carlsbad Educational Foundation, and Trust for Public Land. He is a frequent speaker at the Nonprofit Storytelling Conference and enjoys hosting workshops that educate and inspire emerging storytellers. Holding a Master’s in Architecture from Yale and a Bachelor’s in International Economics from UC San Diego, Reuben brings a unique, multidisciplinary approach to his work.",[],"normal",{"asset":34},{"url":35},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fn5tmywf4\u002Fproduction\u002F1f569070f443409779c7858fba51f2ae0fd477b2-400x400.png","Reuben Herzl","https:\u002F\u002Fwww.groundmaking.com\u002F",{"_key":39,"author":40},"e7495157b662",{"bio":41,"email":6,"facebook":6,"image":59,"instagram":6,"linkedin":6,"name":62,"twitter":6,"web":6},[42,50],{"_key":43,"_type":24,"children":44,"markDefs":49,"style":32},"4327bc2ea948",[45],{"_key":46,"_type":28,"marks":47,"text":48},"4327bc2ea9480",[],"Laurie Hochman has a passion for helping groups exceed their fundraising goals. After using Auctria for many auction fundraisers, she joined the team to help others boost their auction fundraising for many wonderful causes. Auctria has been used for auctions and events raising over one billion dollars.",[],{"_key":51,"_type":24,"children":52,"markDefs":58,"style":32},"5b13ef24e874",[53],{"_key":54,"_type":28,"marks":55,"text":57},"5b13ef24e8740",[56],"em","“The beauty in what is done with the money raised with Auctria is what motivates me every day to help auction teams succeed. Hope all your bids soar!”",[],{"asset":60},{"url":61},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fn5tmywf4\u002Fproduction\u002Fc2ee0d6cd13dc65d140c381893355b6c177a03a6-400x400.png","Laurie Hochman","https:\u002F\u002Fauctria.clickmeeting.com\u002Fgala-and-beyond-how-to-maximize-your-fundraising-video-s-impact\u002Fregister",[65,67],{"link":37,"title":66},"Groundmaking.com",{"link":68,"title":69},"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCcGWMuqPCgLuQcXj_HAdUcg","[YouTube] Groundmaking ",false,{"current":72},"gala-and-beyond-how-to-maximize-your-fundraising-video-s-impact","gala-and-beyond-how-to-maximize-your-fundraising-videos-impact","Turning a single fundraising video into BIG value well beyond the gala.","Gala and Beyond: How to Maximize Your Fundraising Video's Impact","1214047436",1787838673834]