# Marketing & Describing Auction Items

## Items are central to your auction! 
Market auction items with captivating descriptions and photos.  Proper marketing is essential to securing initial and subsequent bids.  Use [vivid item descriptions](https://docs.auctria.com/v3/items) to market first, then sell.  

Robust bidding occurs when an item is demand, an item is in demand when it appeals to a large number of bidders.  [Promote the auction](http://www.auctria.com/Web/Articles/promote_promote) to increase the number of bidders.

### Auctria  program generates the entire auction look that is both captivating and professional. Choose from over a dozen website templates.  Modify and create the auction theme and content.  Auctria has built the framework, just load the details and publish.  

## Basic item description should include at a minimum:
 * Donor name, logo and website
 * Descriptive yet clear title
 * retail value
 * starting bid
 * bid increment
 * specifics related to the items or outlined in gift certificate
 * expiration date
 * usage limitations

## Paint the Picture
Exceptional item descriptions should paint the picture with words creating human interest:
 * Services-how will this item make me or my family feel?
 * Restaurants- what is the ambiance, food style and when dining with friends or family
 * Goods- how will this affect the donor in a personal way?
 * Experiences- What forever memories will be created with the experience? and with whom? 
 * Raffle Baskets-[raffles](http://www.auctria.com/Web/Articles/raffles_success) can include all items big and small
 * Keepsake- Use the sentimentality fully
 * Priceless- why is this item a true treasure and how will it delight? 

### Auctria features the ability to load single or multiple photos for each item.  [Multiple photos](https://docs.auctria.com/v3/using-auctria/add-and-modify-images) create a mini-scroll that captivates. 

## Use lots of pictures, gain bidders, rocket bidding up-and-up!

Consider this, which Portrait Session would you prefer to bid on?  #1 with minimal information or item #2 with lots of information and pictures?

## **#1 Family Portrait Session**

## **#2 Family Portrait Session**